Tuesday, February 19, 2008

A New E-Commerce Company - TrialPay

Alex Rampell is a young entrepreneur who has founded a new Web-based business called TrialPay. The New York Times's Technology section's e-commerce report on Monday, February 8, 2008, ran an article about the man and his company. TrialPay helps businesses close sales of software by enabling consumers who are sitting on the fence to get the software for free. All the consumer has to do is agree to sign up to buy something else from another online store in the TrialPay network. It's kinda like -- "Buy one, get something else free." The amazing thing is that it works. According to the article, everyone is coming out ahead. To read more, go to the article: http://www.nytimes.com/2008/02/18/technology/18ecom.html?ex=1361077200&en=3671c665457b92dd&ei=5124&partner=permalink&exprod=permalink

This just shows that there are so many ways to rethink the marketplace. You just have to be open to seeing the possibilities. Rampell says that people do not like to pay for software. They typically will opt in for a free trial but then don't convert when the trial is over. His business offers the software for free when the trial is over, as long as the consumer signs up with companies such as Gap or Blockbuster to purchase items from them. Once they purchase from Gap, for instance, they get the code to download the software for free. Gap then pays the software company. TrialPay is an intermediary and collects a commission. Pretty good variation on the affliate theme.
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