50% of small businesses still don't have Web sites. I find this incredible. With all the ways to create a Web site cheaply, there's no excuse not to have a site. A Web site gives a business a place to establish itself as a brand. It lets you get the word out to the potential customers who might be looking for you and your services or products.
www.1and1.com and Yahoo! both offer really easy and inexpensive means to set up sites.