Sunday, March 29, 2009

Marketing Your Invention

I'm giving a talk to the IACT inventors' group on Tuesday, March 31, at Fairfield University on Entrepreneurial Marketing. Read on:

Tuesday, March 31st • 7PM
This is a free public meeting in which all inventors, tinkerers and "would-be" inventors are welcome.

Room 107 C in the DiMenna-Nyselius Library at Fairfield University

The meeting will feature Wyn Lydecker, a marketing communications expert, who will speak to the
group on how inventors can successfully market their inventions by using Entrepreneurial Marketing, wherein inventors concentrate on creating customer value rather focusing on the technical wonders of their inventions.


Wyn Lydecker is a marketing communications expert and owner of Upstart Business Planning. She uses her 30 years of experience in marketing and entrepreneurial business planning to consult with business owners and craft clear, dynamic strategic plans and marketing documents. Her business plans answer the questions investors ask most. Her clients have raised between $35,000 and $9 million in capital. Her marketing communications materials have played instrumental roles in helping small and medium-size businesses boost awareness and sales. She holds an MBA from the Wharton School and a BA in Economics from the University of California at Santa Barbara. Learn more at Ms. Lydecker's Web site: www.upstartbusiness and her blog:

Please contact Doug Lyon at (203)641-6293 for more information.

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