Marketing Your Invention

I'm giving a talk to the IACT inventors' group on Tuesday, March 31, at Fairfield University on Entrepreneurial Marketing. Read on:

Tuesday, March 31st • 7PM
This is a free public meeting in which all inventors, tinkerers and "would-be" inventors are welcome.

Room 107 C in the DiMenna-Nyselius Library at Fairfield University

The meeting will feature Wyn Lydecker, a marketing communications expert, who will speak to the
group on how inventors can successfully market their inventions by using Entrepreneurial Marketing, wherein inventors concentrate on creating customer value rather focusing on the technical wonders of their inventions.

HOW TO SUCCESSFULLY MARKET YOUR INVENTION

Wyn Lydecker is a marketing communications expert and owner of Upstart Business Planning. She uses her 30 years of experience in marketing and entrepreneurial business planning to consult with business owners and craft clear, dynamic strategic plans and marketing documents. Her business plans answer the questions investors ask most. Her clients have raised between $35,000 and $9 million in capital. Her marketing communications materials have played instrumental roles in helping small and medium-size businesses boost awareness and sales. She holds an MBA from the Wharton School and a BA in Economics from the University of California at Santa Barbara. Learn more at Ms. Lydecker's Web site: www.upstartbusiness

planning.com and her blog: www.upstartwyn.blogspot.com.

Please contact Doug Lyon at (203)641-6293 for more information.

More on what investors want

Several years ago, Cliff Ennico interviewed me for his online column at Entrepreneur.com. Cliff is an attorney, syndicated TV host, expert on legal and tax matters for Ebay University and more. He's also a great person. I was reminded about this interview when someone saw it and contacted me. The funny thing is, in five years what investors want has not changed. They simply want to get an excellent return on their investment. And they've figured out ways to find the companies that are most likely to do that. I'll be writing more about this topic in the weeks to come.

In the meantime, please email me with any questions you want answered via this blog. Join or create a discussion.

Here's a link to Cliff's article. http://www.entrepreneur.com/management/leadership/advicefromcliffennico/article52332.html