As I wrote this morning, Tip # 2 - is to make sure your business fills a real need. I just read in the Wall Street Journal an article about the official detergent of the Olympics -- WIN Detergent.
It was developed by a marathon runner who noticed that regular detergents could not get out the odor embedded in his running clothes. High tech fabric captures the sweat molecules, and those molecules attract bacteria.
WIN detergent is specially formulated to get to and dissolve those sweat molecules. Read about it on the WIN website -- http://www.windetergent.com/our_tech.html.
This stuff, according to the Wall Street Journal and to the manufacturer, really works. I think I'll try it. Anyway, it is the official detergent of the Olympic Games. This shows that even small companies can win big. Link to WSJ article: http://online.wsj.com/article/SB121842749618229161.html?mod=hpp_us_entrepreneur#
Showing posts with label finding a need. Show all posts
Showing posts with label finding a need. Show all posts
Tuesday, August 12, 2008
10 Tips for Starting a Business - Tip #2
Lots of people want to start a business because they love doing something, such as writing computer code. Others have an invention. Still others just want the freedom to be their own boss.
But the single most important thing you must figure out is if there is a need in the marketplace. Do lots of people have a need for your product or service? Is the need big enough that they will spend money to satisfy that need?
Tip # Find and Fill a Need.
But the single most important thing you must figure out is if there is a need in the marketplace. Do lots of people have a need for your product or service? Is the need big enough that they will spend money to satisfy that need?
Tip # Find and Fill a Need.
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