Friday, May 8, 2015

Publishing a Book

I have not been writing this blog on a regular basis because I've been busy writing a book entitled, "The Purpose Is Profit: The Truth about Starting and Building Your Own Business." In the process of developing that book, my co-author, Ed McLaughlin, realized that we had the material to create a separate book-within-the-book that we titled "The Startup Roadmap: 21 Steps to Profitability." We then took the time to publish The Roadmap separately while we were finishing the editing and design stage of "The Purpose Is Profit."

Here's the upshot: although I have been a freelance writer for over 30 years, I have finally joined the ranks of published authors. We have just released "The Startup Roadmap: 21 Steps to Profitability." The book is a succinct guide for anyone who is thinking of starting a business of any kind. Thinking through the 21 steps will help you with the mechanics of planning, launching, and running your venture.

Ed took his experience of bootstrapping a business, growing it into an Inc. 500 company, and selling it to a Fortune 100 company and put it into the steps in "The Startup Roadmap." I've contributed my 20+ years of mentoring and consulting with entrepreneurs and 15 years of writing successful business plans. Together, The Roadmap is chock full of information to help you as you start up.

If you need to write a business plan, you can use our book as an outline to help you craft the plan. The value is in answering the questions we've posed and thinking through each step as you plan your business. There has been a movement away from planning. But after working with entrepreneurs before and after the dot-com meltdown, I've learned that the people who plan and execute their plan have been the most successful.

"The Startup Roadmap" is available as a complementary PDF from our website. (Click here to get to the Offer.) Or you can purchase the print edition on Amazon for $9.99. It's a small book, but it's packed with powerful information.  

Please let me know what you think of our book. Email me at If you have the time, we'd love for you to write a review on Amazon.

Or you can contact ed at:

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