MediaPost has a great article about the amazing power of the women of the Baby Boom generation. The title is "Middle-Age Women Are the Driving Force in Our Society - Better Get Out of the Way." 40 million women know what they want. Advertisers and marketers who figure out how to reach them with better products and better advertising will win big bucks, in my opinion. Read the article at: http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=73467&Nid=38372&p=243987
I also think this group of people is our nation's greatest untapped resource. We're well educated, can multitask and have the value of experience. Women own one third of businesses. We are ready for more success.