Monday, January 28, 2008

Bear Naked

Bear Naked Granola started in my home town, Darien, CT, and what a success story it's been. Two young adults made great granola and sold it locally. They listened to consumers and to retailers. They attracted local investors. They believed in good corporate citizenship and in being philanthropic. They built sales to $65 million.

Now, they've sold their business to Kellogg's for $122 million. You can read about it in the Connecticut Section of the New York Times: http://www.nytimes.com/2008/01/27/nyregion/nyregionspecial2/27granolact.html?scp=1&sq=bear+naked&st=nyt

It's a great article. The founders of Bear Naked deserved their success. A few years ago I tried to nominate them for E&Y's Entrepreneur of the Year award. But they hadn't been in business long enough. I know some members of the Flatley family. Kelly's younger sister tutored my daughter in math during grade school -- a fifth grader tutoring a third grader. I just can't say enough good things about the Flatleys or Bear Naked.
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