Teroforma, one of my clients, was featured in the Home section of the New York Times today. Teroforma creates unique housewares by pairing cutting-edge international designers with old world craftsmen and artisans. Teroforma's designs are arresting.
The article is at: http://www.nytimes.com/2008/08/07/garden/07goods.html?ex=1375848000&en=17723e5568e4a23c&ei=5124&partner=permalink&exprod=permalink
Teroforma can be found at: www.teroforma.com.
When I called to congratulate Andrew Hellman, the founder, he said that I had been right when I said that as you execute your plan, things will change. Nothing will turn out was you expect. New opportunities and challenges will come up. You just have to grab them and deal with them.
Showing posts with label starting a new business now. Show all posts
Showing posts with label starting a new business now. Show all posts
Thursday, August 7, 2008
Saturday, June 14, 2008
Choosing Your Company Name
I'm taking a moment away from my gardening metaphors because I just read a great article about choosing a company name. The very first step you need to take in choosing your company name is to do a search on Google, Yahoo!, Alta Vista and MSN for the name you're thinking of using. If you choose something that's similar to a company that is already in business, you may be in for trouble.
One of my clients, IntellEnergy, got a cease and desist order from Intel. It didn't matter that my client used two "Ls" or that they were in a totally different market -- highly efficient commercial garage lighting and ice hockey rink lighting. After spending thousands of dollars on lawyer fees, IntellEnergy had to become IntelliEnergy. But you can still find them at www.intellenergy.com.
You can read more about this problem at TwistImage -- Choose Your Words Wisely. http://www.twistimage.com/blog/archives/choose-your-words-wisely/ -
One of my clients, IntellEnergy, got a cease and desist order from Intel. It didn't matter that my client used two "Ls" or that they were in a totally different market -- highly efficient commercial garage lighting and ice hockey rink lighting. After spending thousands of dollars on lawyer fees, IntellEnergy had to become IntelliEnergy. But you can still find them at www.intellenergy.com.
You can read more about this problem at TwistImage -- Choose Your Words Wisely. http://www.twistimage.com/blog/archives/choose-your-words-wisely/ -
Friday, February 15, 2008
Great Time for Start-Ups
In a blog called "Online Spin" David Morgan, who is EVP for Global Advertising Strategy at AOL, says he's leaving for a start-up. Why leave a great job like his for a start-up in this melting economy? Some people say that businesses started in a recession that survive usually go on to become very sound and successful. But Mr. Morgan isn't saying that.
Rather, he's saying that so much growth and change is taking place in digital media that it's a great time to be in a start-up in that space. He lists the reasons:
Rather, he's saying that so much growth and change is taking place in digital media that it's a great time to be in a start-up in that space. He lists the reasons:
- A big, growing market.
- Lots of "white space", i.e., unexploited niches.
- Room for geographic expansion.
- Lots of infrastructure in place
- Distracted incumbents
- Uncertain economy
If you want to read more, go to his blog -- http://blogs.mediapost.com/spin/?p=1234
The point is that entrepreneurial people and inventors tend to see the opportunities. That's what Mr. Morgan is seeing. You can too.
Please contact me with your questions or comments.
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