Everybody wants to be on Oprah. The problem is when you plan a promotion using Oprah as your promotional spokesperson and then cannot or will not deliver on what Oprah promises. Read all about KFC's promotional fiasco at Ad Age. This is a really important article to read because it's a case study in what not to do.
http://adage.com/article.php?article_id=136551
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, May 12, 2009
Thursday, February 28, 2008
Getting Gadgets On TV
Are you an inventor just dying to get your gadgets into infomercials? Or are you a consumer who wonders how the gadgets get into those infomercials? Advertising Age columnist Lenore Skenazy has written a story about the guru of infomercials A.J. Kubani. http://adage.com/columns/article?article_id=125270 (also in the sidebar).
A.J. Kubani gets his ideas from his own needs -- like the need for a portable, battery-powered light bulb that you can just stick on the wall. He also reads classified ads and searches in stores for unusual gadgets that he can license and promote. But the product still has to meet a need. It's funny how that is such an essential element for success.
He also says that it pays to advertise on boring TV shows and networks. That way, his ad stands out and grabs attention. Interesting point to ponder....
A.J. Kubani gets his ideas from his own needs -- like the need for a portable, battery-powered light bulb that you can just stick on the wall. He also reads classified ads and searches in stores for unusual gadgets that he can license and promote. But the product still has to meet a need. It's funny how that is such an essential element for success.
He also says that it pays to advertise on boring TV shows and networks. That way, his ad stands out and grabs attention. Interesting point to ponder....
Subscribe to:
Posts (Atom)