I'll admit it. When I read the Forbes article on valuing a flower shop, I thought of Eliza Doolittle in "My Fair Lady." The article "How to Value a Flower Shop" is worth reading because it uses numbers in its illustration and quotes research facts. The article really lays out the sorts of things that business owners or potential owners need to think about and pay attention to.
My clients often ask how VCs will value their business. This piece gives a good snapshot.