Thinking of starting a business? As part of your planning process, you must come to grips with what your value proposition is. In advertising we used to call it a "unique selling proposition". But really all you're doing is figuring out what the true value of your business, product or service is.
How are you filling a real need in a unique way?
As you prepare to answer this question, think about who will use your product and why.
If you can answer this question in a 45 words or less, you are on your way to success.
Contact me, if you want more tips on crafting your value proposition.