Yankee Invention Exposition

I will be running a workshop on Entrepreneurial Marketing at the Yankee Invention Exposition in Waterbury, CT on October 13.

I'll post a summary of my points after the Expo.

For more information, visit: http://www.yankeeinventionexpo.org/

To read about Entrepreneurial Marketing, visit my website: www.wynlydecker.com

Hillary's Plan won't work

I had such high hopes for Hillary's health plan. Too many Americans don't have health insurance. Too many Americans find preventive care to be too expensive. American business is at a competitive disadvantage internationally because we are saddled with high health insurance costs, while businesses in other countries with national health aren't.

But Hillary's plan doesn't help kids fresh out of college with no employment. It doesn't help those working part-time to make ends meet. And it saddles all businesses with more health insurance expenses. Small businesses cannot afford this.

We need a plan that helps the lower income and middle income folks. We need a plan that helps people get preventive care, while protecting them from catastrophic losses when they get really sick. We need a plan that doesn't place an undue burden on small and medium businesses.

How about a plan that removes all payroll taxes for people earning under the poverty level? Everyone could take that savings and put it into a federal health plan or into a retirement fund. To cover the shortfall in social security funding, the government could take the income cap off payroll taxes. The federal plan would cover preventive/wellness care and insure against catastropic loss.

Growth

Friday, I met with a PR expert. He suggested that I focus on helping companies grow, rather than just doing business plans. I've been thinking about that ever since. It makes sense, but it doesn't seem very unique. On the other hand, a business plan is only a tool that enables growth. It's a roadmap, a vehicle for fundraising, and a means of managing growth. The planning process helps managers focus on deciding what they want to achieve and the best way to do it. I realized that I already do help companies grow. That is the benefit I offer. And why not focus on the benefit?

I've decided I like the idea and will begin my own process of seeing how I can achieve what I want. I'm going to explore this new positioning.