Friday, October 30, 2009

Business Tip: Make Your Marketing Authentic

Sometimes I get emails from corporations that think they are engaging me. They offer me cute, fluff-filled blogs and hard-to-access coupons. In actuality, all they're doing is making me cringe. They're attempting to use social media and failing miserably. It's probably because the information has been approved through several layers of management who are too concerned with their own message. They wind up talking to themselves, not to consumers.

But entrepreneurs can make the same mistakes. To cut through the clutter and reach your audience where they are, you have to understand their needs. And you have to begin to understand the new, new media.
  • Who are the trend setters?
  • What do they want or need?
  • What will make them spread the word about your new business, product or invention?
  • What media are they using and how should you best use it?
  • How can you develop an authentic voice?
It takes study and asking lots of questions to get to the right answer. To help you on your way, take a look at a new study from PopSugar Media. The summary is worth reading, at least if you want to reach women consumers successfully. http://www.sugarinc.com/5877055
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