But entrepreneurs can make the same mistakes. To cut through the clutter and reach your audience where they are, you have to understand their needs. And you have to begin to understand the new, new media.
- Who are the trend setters?
- What do they want or need?
- What will make them spread the word about your new business, product or invention?
- What media are they using and how should you best use it?
- How can you develop an authentic voice?