Tuesday, May 12, 2009

KFC - How Not to Run a Promotion

Everybody wants to be on Oprah. The problem is when you plan a promotion using Oprah as your promotional spokesperson and then cannot or will not deliver on what Oprah promises. Read all about KFC's promotional fiasco at Ad Age. This is a really important article to read because it's a case study in what not to do.

http://adage.com/article.php?article_id=136551
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