KFC - Breast Cancer Promotion Blunder

A coupon book arrived in the mail yesterday shouting - "Save at KFC - help fight breast cancer".

Eat fast food and fight breast cancer? My mind was boggled. Pink buckets of friend chicken? Were they color blind or just tone deaf?

But then I opened the booklet. Staring me in the face: "BREAST DEAL - $2.59."

I still cannot believe that this promotion is real. How could the Susan G. Komen for the Cure organization even begin to think it is doing the right thing with this promotion? How could KFC?

This has to be the biggest blunder of a promotion I have ever seen. I think the whiz-kids who thought this one up didn't think far or fast enough. Promoting eating breasts to raise money for breast cancer? It is just plain wrong on so many levels.

Obviously, the people involved with this promotion haven't read the research that fast food is making the nation obese. Obesity promotes cancer. Health and cancer experts tell people to eat less fried food, less processed food, less fast food. Even the Susan G. Komen Foundation itself says that weight gain can contribute to breast cancer:
http://ww5.komen.org/BreastCancer/OverweightWeightGain.html
Looking at this promotion to me is like hearing nails on a chalk board.

http://www.ricancercouncil.org/health/fastfood.php
 http://breastcancer.about.com/od/riskfactorsindetail/a/weight_bc_risk.htm

KFC Buckets Go Pink To Help Fight Breast Cancer: "PRESS RELEASE: --(BUSINESS WIRE)--KFC: WHAT: Starting today, KFC ..."

Microsoft decision puts public libraries at risk

I think Microsoft's decision to not include SteadyState with Win7 is a huge mistake. I believe that it will prove to be a public relations blunder of a magnitude they cannot foresee. Sometimes, companies don't realize that when they think they are protecting their bottom line, they are actually hurting it in the long run because of the fallout of externalities, like a blow to their reputation (think of Exxon, Toyota, Massey Energy, etc.)

Read the full article about this via the link to Windows Secrets (below). Public libraries need safe access to the Internet. They provide a great public service. When 60% of my town was without power for four days following a major Northeast storm, the townspeople crowded into the Darien Public Library to use the Internet (and to stay warm). It's wrong for Microsoft to put library systems at risk. Just plain daft, especially since the idea and original funding for SteadyState came from the Bill and Melinda Gates Foundation to promote educational and public access to the Internet.

Microsoft decision puts public libraries at risk

Health Care Reform: Not Ready to Be Discharged Yet - Knowledge@Wharton

Entrepreneurs take note: The key point in this Wharton article not the huge problems from the new health care reform bill. It is that there will be all sorts of business opportunities which will come out of the new legislation. Yes, the bill as passed will cost us all a lot more in many ways. But it will open up tremendous opportunities for new businesses to those of us who are creative. People who can figure out how to hold down costs or deliver better health care to more people will be rewarded.

Health Care Reform: Not Ready to Be Discharged Yet - Knowledge@Wharton