Upstart Wyn

Resources for entrepreneurs.

Thursday, February 1, 2018

Why Can't Google Speak English?

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By Wyn Lydecker If you own or run a website, have you gotten the notification from Google about their new, beta, Google Search Consol...
Tuesday, January 30, 2018

How to Avoid Startup Failure: Step #1 – Use Your Distinctive Competence

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By Wyn Lydecker Here is the ugly truth: Most startups fail. In fact, the startup failure rate ranges from 75 to 90 percent. ...
Tuesday, December 5, 2017

Startup Fever on College Campuses: 3 Questions

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By Ed McLaughlin and Wyn Lydecker The startup ambitions of MBA students and college undergrads have spawned discussions about w...
Monday, November 13, 2017

Have Libraries Become the New Startup Incubators?

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By Wyn Lydecker and Ed McLaughlin My friend texted me, I’m in the Rose Room at the New York Public Library. I’m getting some work d...
Thursday, October 26, 2017

5 Steps to Starting a Successful Nonprofit

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by Wyn Lydecker  After 20 years of working with entrepreneurs who were starting for-profit businesses, I became immersed in the forma...
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About Me

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Wyn Lydecker
* I craft business plans that answer the questions investors ask most often. * Co-Author of "The Purpose Is Profit: The Truth about Starting and Building Your Own Business" and "The Startup Roadmap: 21 Steps to Profitability" - both available on Amazon. * Helped found and served on the board of At Home In Darien, a nonprofit in Darien, CT, that helps seniors stay in the home and community that they love. #AgingInPlace. * Wharton MBA in Finance and Marketing
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